編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-507-016 | Clocky: The Runaway Alarm Clock | Ofek, Elie;Sherman, Eliot | Entrepreneurship | New Production Development & Marketing( 741 U9610 ) |
2 | 9-208-072 | First National Bank''s Golden Opportunity | Cole, Shawn;Tufano, Peter;Schneider, Daniel;Collins, Daryl | Finance | New Production Development & Marketing( 741 U9610 ) |
3 | 4065 | TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) | Rangan, V. Kasturi;Yong, Sunru | Marketing | New Production Development & Marketing( 741 U9610 ) |
4 | 9-506-009 | Polyphonic HMI: Mixing Music and Math | Elberse, Anita;Eliashberg, Jehoshua;Villanueva, Julian | Marketing | New Production Development & Marketing( 741 U9610 ) |
5 | 9-507-044 | Eli Lilly: Developing Cymbalta | Ofek, Elie;Laufer, Ron | Marketing | New Production Development & Marketing( 741 U9610 ) |
6 | 9-508-009 | Colgate Max Fresh: Global Brand Roll-Out | Quelch, John A.;Labatt-Randle, Jacquie | Marketing | New Production Development & Marketing( 741 U9610 ) |
7 | 9-509-015 | elBulli: The Taste of Innovation | Norton, Michael I.;Villanueva, Julian;Wathieu, Luc | Marketing | New Production Development & Marketing( 741 U9610 ) |